Services Three ways to work together
Every engagement starts with a look at what's already running. Then I recommend what will move your numbers, and skip what won't.
Paid media management: a monthly retainer, priced by channels and spend
Copy and conversion: fixed-price projects
Audits: fixed-price reviews with a prioritised list of fixes
Everything is quoted after a free proposal. Retainers are monthly rolling, with no long contracts.
Paid media management Ongoing management on a monthly retainer, priced by how many channels I run and how much you spend rather than by hours. You pay the ad platforms directly, so your budget never passes through me.
Monthly rolling, no fixed-term contract.
PPC strategy
A channel plan, budget split and 90-day roadmap, with targets we can both hold me to.
Includes: Channel and budget planning · Forecasting · Competitor review · Measurement plan · 90-day roadmap
Google and Microsoft Ads
Most accounts I audit lose money in the same places: broad match nobody is watching, Performance Max eating brand traffic, and conversion tracking that stopped working months ago. I rebuild around intent and make changes every week against the numbers your business reports on. Microsoft Ads runs as its own account, which suits B2B audiences.
Includes: Search, Shopping, Performance Max, YouTube and Demand Gen · Microsoft Ads build with LinkedIn profile targeting · Keyword and negative keyword management · Bid strategy · Weekly optimisation and monthly reporting
Paid social (Meta and LinkedIn)
Structured creative testing on Meta, so you can see why an ad works and scale it with some confidence. On LinkedIn, reaching the right job titles and companies without burning through budget.
Includes: Campaign and audience strategy · Creative testing framework · Pixel and Conversions API setup · LinkedIn account and job-title targeting · Lead form and CRM sync
B2B lead generation
I connect your ad platforms to your CRM, so campaigns bid towards the leads that turn into pipeline rather than whatever form fill is cheapest. For buyers who aren't searching yet, I reach them earlier with guides, webinars and short video ads.
Includes: Offline conversion import · Lead scoring feedback loops · Content-led campaigns on LinkedIn, YouTube and Meta · Retargeting journeys · Landing page recommendations
Copy and conversion Ads get people to the page. What they read there decides whether they enquire, buy or leave. I write both, using the search terms and conversion data from your campaigns. See recent e-commerce work
Fixed price, agreed before we start.
Ad copy
New responsive search ads built from the headlines already earning clicks in your account, plus Meta and LinkedIn copy in variant sets so you can see which angle wins.
Includes: RSA headlines and descriptions for each ad group · Meta and LinkedIn copy variants · A testing plan · Character counts checked, ready to upload
SEO copy
Service, sector and landing pages written around the searches your buyers make, structured so Google and AI tools can read and cite them.
Includes: A keyword and intent brief for each page · Page copy with headings · Meta titles and descriptions · Internal linking suggestions · FAQ and structured data recommendations
Website and conversion refresh
If you pay for clicks, your website is part of your ad budget. I find where people drop off in pages, forms and checkout, then rewrite, restructure and test. On Squarespace I make the changes myself. On Shopify and other platforms I write a brief your developer can build from.
Includes: A conversion review of your key pages · Funnel and form analysis · Page structure, messaging and new copy · A/B test planning · Squarespace build or developer brief · Tracking checks before and after
Audits A fixed-price review with a prioritised list of fixes. Use it to decide whether to fix things yourself, keep your current team or bring me in.
Start a retainer within 60 days and the audit fee comes off your first month.
Google Ads audit
Structure, targeting, bidding, tracking and wasted spend, with a prioritised list of fixes.
Includes: Account health check · Wasted spend analysis · Tracking review · Prioritised recommendations · Walkthrough call
Paid media audit and second opinion
Already running ads with an in-house team or another agency? A senior, independent view of what's working, where money is being wasted and what I'd do differently. No retainer required.
Includes: Google, Microsoft, Meta and LinkedIn review · Strategic recommendations · Scaling roadmap · Optional ongoing advisory
SEO and AI search audit
Search now happens on Google, in AI Overviews and inside ChatGPT. I check the technical basics, find the content gaps costing you traffic, and set your site up so search engines and AI tools can understand and cite it.
Includes: Technical SEO audit · Keyword and content gap analysis · On-page recommendations · Structured data · AI visibility review · Prioritised action plan
Website conversion audit
I check whether each page your ads send people to matches the ad, where people drop off and whether the tracking works.
Includes: Landing page review for message match and friction · Form and funnel check · Tracking check · Prioritised fixes
Not sure which of these you need?
Get a free proposal and I'll tell you where I'd start.