Services Every engagement starts with a look at what's already running. From there I recommend the channels and services that will move your numbers, and skip the ones that won't.
Core services PPC strategy
Before spending anything, you need to know which channels suit your buyers, how much each can realistically bring in, and what a sensible cost per lead or ROAS looks like. I build a channel plan, a budget split and a 90-day roadmap, then set targets we can both hold me to.
Includes: channel and budget planning, forecasting, competitor review, measurement plan, 90-day roadmap.
Google Ads management
Most accounts I audit are losing money in the same places: broad match nobody is watching, Performance Max eating brand traffic, and conversion tracking that stopped working months ago. I rebuild around intent, tighten the targeting and make changes every week against the numbers your business actually reports on.
Includes: Search, Shopping, Performance Max, YouTube and Demand Gen, keyword and negative keyword management, bid strategy, weekly optimisation, monthly reporting.
Microsoft Ads management
Bing audiences skew older, more senior and more often at a desk, which suits B2B well. CPCs are usually lower than Google. I build Microsoft Ads as its own account rather than a straight Google import, including LinkedIn profile targeting where it helps.
Includes: account build, Google import clean-up, LinkedIn profile targeting, ongoing optimisation.
Paid social (Meta and LinkedIn)
On Meta, the accounts that grow are the ones testing creative constantly. I run structured tests so you can see why an ad works and scale it with some confidence. On LinkedIn I focus on reaching the right job titles and companies without burning through budget.
Includes: campaign and audience strategy, creative testing framework, Pixel and Conversions API setup, LinkedIn account and job-title targeting, lead form and CRM sync.
SEO and AI search visibility
Search now happens on Google, in AI Overviews and inside ChatGPT. I audit the technical basics, find the content gaps that are costing you traffic, and set up your site so both search engines and AI tools can understand and cite it.
Includes: technical SEO audit, keyword and content gap analysis, on-page recommendations, structured data, AI visibility review, prioritised action plan.
Conversion rate optimisation
Doubling your conversion rate does the same job as doubling your budget, and it costs a lot less. I look at landing pages, forms and checkout flows, find where people drop off, and run tests to fix it.
Includes: landing page audit, funnel and form analysis, A/B test planning, landing page briefs, tracking checks.
Growth programmes B2B lead generation
For businesses that need a steady flow of sales-qualified leads every month. I connect your ad platforms to your CRM, so campaigns bid towards the leads that turn into pipeline rather than whatever form fill is cheapest.
Includes: offline conversion import, lead scoring feedback loops, Google, Microsoft and LinkedIn campaigns, landing page recommendations.
Demand generation
Most of your future customers aren't searching for you yet. Demand generation reaches them earlier with guides, webinars and short video ads on LinkedIn, YouTube and Meta, so that when they're ready to buy, you're the name they already know.
Includes: audience and message strategy, content-led paid campaigns, retargeting journeys, brand search tracking.
Audits Google Ads audit
A full review of your account: structure, targeting, bidding, tracking and wasted spend. You'll get a prioritised list of fixes and can decide whether to act on it yourself or bring me in.
Includes: account health check, wasted spend analysis, tracking review, prioritised recommendations, walkthrough call.
Paid media audit and second opinion
Already running ads with an in-house team or another agency? I'll give you a senior, independent view of what's working, where money is being wasted and what I'd do differently. No retainer required.
Includes: Google, Microsoft, Meta and LinkedIn review, strategic recommendations, scaling roadmap, optional ongoing advisory.
Not sure which of these you need?
Get a free proposal and I'll tell you where I'd start.