Independent retailer · Shopify · ships internationally
An independent boutique stocking international designer labels, selling in store and online. The job was to make Google and Meta pay for themselves on a range where new stock lands every week and full-price and sale items compete for the same budget. The client prefers not to be named, so I describe the business instead.
What I did
Google Shopping and Performance Max, Meta ads. Creative testing: sale against full price, video against static. Brand-level Shopping analysis to see which labels earn their spend. GA4 checked against what Google and Meta report. Weekly reporting and seasonal planning.
Selling online?
Tell me what you're selling and what's running now, and I'll come back with a few thoughts on where I'd start. Get a free proposal
