IVY & ONYX: site copy and shop structure for a Shopify skincare brand

Botanical skincare for sensitive skin · Shopify · US

IVY & ONYX sells botanical skincare, body care and home fragrance for people whose skin overreacts. I wrote the site and product copy and planned how the store is organised, so shoppers can find a routine by skin type (sensitive, oily, dehydrated, anti-ageing) or by need, as well as by product.

What I did

Homepage, collection and product page copy. Shop structure by skin type, need and product type. SEO groundwork: page titles, meta descriptions, collection and product naming, internal links.

See the site: ivyandonyx.com

Selling online?

Tell me what you're selling and what's running now, and I'll come back with a few thoughts on where I'd start. Get a free proposal

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