Energy technology digital marketing consultant

Paid media for energy technology and software companies selling to operators, EPCs and engineering teams, where the buying group is small, technical and slow to decide.

Why work with me

I've spent 12 years in paid media, including B2B campaigns for an offshore energy software company whose platform is used by operators and EPCs across subsea oil and gas and offshore wind. I've also run campaigns for a global aerospace and defence manufacturer, a sector with the same technical buyers, long cycles and careful sign-off.

You're selling to a buying group, not a person

Energy software and technology is rarely bought by one person. A deal might involve field development engineers, operations teams, digital and IT, procurement and senior leadership, at an operator, an EPC or both. Most of them aren't searching for your product. Paid media has to reach the right roles at the right companies, keep you in front of them for months, and give sales something to work with.

How I work

1. Audit. I review your current campaigns, tracking and how well you're reaching your target operators and EPCs.

2. Plan. We map the buying group at your target accounts, agree what each campaign is for, and set measures that make sense for a long sales cycle.

3. Launch. LinkedIn account and job-title targeting, search for active demand, and retargeting, live within 10 working days of sign-off.

4. Improve. Ongoing optimisation, with reporting on engagement from target accounts, demo requests, opportunities and pipeline.

Where to start

Getting in front of named operators and EPCs. Account-based LinkedIn campaigns aimed at the engineering, operations and digital roles on your target list.

Launching a new product or moving into a new segment. For example, taking an oil and gas product into offshore wind, CCS or hydrogen, with campaigns that test which audiences respond.

Turning events and content into pipeline. Paid support around trade shows, webinars and technical content, with follow-up retargeting.

Fixing measurement. CRM-linked tracking so you can see which campaigns lead to demos and opportunities, not just clicks.

Case studies

[Case study: offshore energy software company. Challenge, what you did, result.]

FAQs

Which channels work best for energy technology companies?

Usually LinkedIn, because you can target by role, company and industry, plus search for the smaller group actively looking. Programmatic and retargeting help keep you visible through long cycles.

Can you target specific operators and EPCs?

Yes. LinkedIn lets us target named company lists and specific roles within them, so spend goes on the accounts sales actually wants.

How do you measure campaigns when deals take a year or more?

By tracking progress through the pipeline: engagement from target accounts, demo requests, opportunities and revenue, rather than cost per lead alone.

Do you work across oil and gas and renewables?

Yes. My energy experience covers subsea oil and gas and offshore wind, and I'm keen to work with companies across the energy transition.

What contract do you work on?

Monthly rolling. There's no fixed-term contract.

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