Health and wellness PPC consultant

Paid media for health, wellness and lifestyle brands in a crowded market where trust wins and ad platforms watch health claims closely.

Why work with me

I've spent 12 years in paid media, including agency-side campaigns for wellness and lifestyle brands.

Trust does most of the selling

Wellness buyers compare options, read reviews and come back more than once before buying. Ads, landing pages and social proof all need to work together. At the same time, platforms restrict some health claims, before-and-after imagery and targeting based on health conditions, so creative has to earn trust within those limits.

How I work

1. Audit. I review your campaigns, creative, policy issues and tracking.

2. Plan. Channels and a creative testing plan built within health and wellness ad policies from the start.

3. Launch. Meta, Google and Shopping campaigns, live within 10 working days of sign-off.

4. Improve. Weekly creative testing and optimisation, with reporting on new customers, repeat rate and lifetime value.

Where to start

Product-led brands. Shopping, Performance Max and Meta, judged on lifetime value as well as first order.

Studios, services and memberships. Lead generation and local campaigns, measured on bookings and sign-ups that stick.

Ads getting rejected. A policy review of your creative, landing pages and targeting.

Case studies

[Case study: wellness brand (agency-side). Challenge, what you did, result.]

FAQs

Why do my health ads keep getting rejected?

Usually because of specific claims, before-and-after images or targeting based on health. I review ads and landing pages against the platform policies and rewrite what's causing the problem.

Should we judge campaigns on first purchase or lifetime value?

Both, but lifetime value matters more in wellness. A campaign that looks expensive on first order can be your most profitable once repeat purchases are counted.

What contract do you work on?

Monthly rolling. There's no fixed-term contract.

Growing a wellness brand? Get a free proposal